last week I promised secrets (pt. 3)

I had done some thinking about the whole situation since Saturday. I was under the impression I was looking at a similar deal to what I had with M Records. So the real question to me seemed to be what they were going to do, and what I was going to give up. She called at noon and we talked for about 45 minutes. There’s a lot of information, I took notes, but I won’t repeat it all here, it’s a bit dry for the most part. There’s one thing, though, which it all sort of boils down to for me, and seems to say, there really isn’t any reason to not sign.

I made it clear that I wasn’t looking to be reimbursed for the money I’ve spent so far. When I spent it I did it with the expectation that it was money lost. It’s not the most sound business plan, but it seemed the most realistic. So what they are interested in doing is a licensing deal, for a certain amount of time. Normally they still look to be recouped in these deals, but Amy was thinking in this case she would just split the money made 50/50 and not include recouping the costs as part of the deal. Her reasoning was that, the amount of money they’ll spend on manufacturing and releasing and promoting will equal the amount of money I’ve spent on recording and mastering. So she sees no reason why everything shouldn’t be simply split down the middle.

That’s a really big deal.

She also said it would be an easier deal to get out of should someone else come along and want to release it, which she seemed to think it has the potential for. They don’t do tour support but would sit down with me to help plan a strategy for playing out of state and also provide any contact info they have. She talked about scheduling a few dates with them out of town, opening for them, because they’d be able to pay, which would mean I could do the show full-band. That would also give me an infusion of money to do some other out of town dates that otherwise I might have to play solo. She also suggested that I should shop around for a publishing deal, that it was something that could actually free me up somewhat and give me time to actually be a musician for a while. To be able to develop. That honestly seemed to be her main concern, she seemed convinced that I could really get somewhere with this CD, and genuinely seemed to want to help. Obviously the goal is that the label benefits as well, but it’s hard to ignore that she wants to structure the deal in a way that backs up what she says.

There are people around me who are confused because I don’t seem as excited as they are. Part of it is just me, I’m always like that. But part of it is also just not wanting to let myself get unrealistic about it. Daemon has a name in town, and with Indigo Girls fans, I suppose, but outside of Atlanta I don’t know what it means. They have US and Canada distribution. They have relationships, certainly ones that I don’t have. The deal is really favorable. She also seems to be geared towards my longevity. It seems like it’s really very good.

But it’s still hard for me to give into it completely. I am excited, though, I promise.

I need to meet with Andrea again to talk about more specific things, and I suppose officially say “yes” at some point. I need to go to the office and meet with them. I need to figure out what my goals are, for the sake of these talks. I need to look into the publishing aspects (I created my own early on, to cover my ass). Most importantly I need to work even harder to head back towards doing freelance work and quit this job. Touring would start smallish, I’d just have to take some Fridays off to play out of town shows over the weekend. But eventually, if this is going to be serious, I’d need to be able to do longer stints. And being freelance would make that so much easier.

last week I promised secrets (pt. 2)

Friday, I really didn’t think about what was going on. It was one more tedious day at work, so that helped. It wasn’t until Sarah asked me if I had heard from Andrea yet when I got home. It’s really unlike me to NOT fixate on even minor things, so this is really an indication of how serious I thought this was. Saturday morning we went out to buy a new lawnmower. When we got back home there was a message on the machine from Andrea, saying she had some good news about the CD. So, I called back but got her machine and left a message.

She finally caught me around noon. She gave Amy the CD at the meeting on Friday. Afterwards she drove home, where there was a message from Amy, saying, “oh my god, I love this CD!” Andrea said she hadn’t heard Amy that excited in a long time. She was surprised, too, because Amy isn’t really a pop fan, she listens to a lot of punk. Saturday morning Andrea was trying to get my phone number, and then had to go out. When she got back home there was another message from Amy on her machine, saying, “oh my god, I love this CD!” Amy wanted to talk to me before she left for Europe on Tuesday, which was why Andrea had been trying to track down my phone number.

I’ve met Amy a couple of times, when I was still in the old band. She was always very friendly and had nice things to say about us. She sent our drummer a really nice card once, with a long note about how she thought we were a special band, and she gave some advice on how to go about things in general. It was really very kind.

Anyway, she called Saturday around 2pm. She couldn’t really talk because she was in meetings all day, but she wanted me to know that she really loved the CD. Apparently she had been listening to demos all week, and she had heard some good stuff, but mine was the only one that had jumped out at her, and sounded like it was finished. She said she was excited about the prospect of doing something, and she’d call back Sunday at noon to talk with me about it.

Still more to come…

last week I promised secrets (pt. 1)

So. Hi there. *cough*. Okay.

So, at that show last weekend, on the 13th, Andrea from Daemon Records was there. This was no surprise, she lives with Lee, and even apart from that I’ve met her many times and she’s been at shows before. She’s the one who, awhile back, asked if I’d like the label to feature Slumberland on the their site and sell it there, which they did for three or four months. After we played I sat for a bit with her and pretty much the rest of Gentle Readers during the last set. At one point she leaned in and asked if I would mind if she played the rough mixes of the new stuff for the label (which she had heard since Lee was rehearsing to most of them the week before), and would I mind talking with them at some point about the CD.

This, for those of you scoring at home, was where I quoted That Thing You Do!… “I don’t know… I’m reluctant to sign anything that has to do with my music…”

So, I sent her a copy of the songs on Monday (Lee only had a few of them). I sent her an email to let her know they were in the mail, and she wrote back asking if we could get together at some point during the week so she could ask me a few things that she knew Amy (Ray, she owns the label) would want to know. I met up with her after work on Wednesday at Eddie’s Attic. I had actually written out a short list of things I was trying to accomplish, which I repeat now for your enjoyment and ability to mock later…

  • a decent chance to be heard
  • build a fan base
  • play Largo in LA
  • licensing for film and TV
  • make a living
  • get “Little Plum” to Jodie Foster
  • get “Jeff Lynne” to Jeff Lynne
  • national reviews
  • airplay
  • tour with someone, opening or in their band, I don’t care

Though, really, my goals can be summed up more succinctly: I want to be able to release a CD and play out, and make enough back so I can release another CD, ad infinitum.

She wanted to know about my availability to tour out of state, to which I responded that touring solo is not much of a problem, but if she meant with a band that was a much tougher animal. This did not seem to deter her. She told me a little about the label, how they structure deals usually, it sounded pretty similar to the deal I had with M Records with the last CD, they recoup their costs and then money gets distributed percentage-wise. They don’t do tour support but would be happy to advise and give me contacts. Everything discussed was kept fairly vague, I think on both our parts. I don’t think I really quite grasped what was going on, or at least whether it was serious or just sort of a getting-a-read-on-me kind of thing. She said Amy would be in town Friday for a meeting, and she’d play the CD for her then, and she’d try to let me know something afterward. The gist seemed to be that they had an interest in talking about doing something together, but that it was up to Amy in the end. She also said that, even if nothing came of it, I was welcome to come by the label and make use of the resources they had, databases, that sort of stuff. Which seemed very kind to me.

Thursday I went to see Gina (M Records). I had set up this meeting the week before, because I was trying to start lining up everything I needed to do to release the next CD, and I wanted to pick her brain about what we did last time, and what she was doing for weaklazyliar’s new CD. It didn’t seem to me that what happened Wednesday had really altered that, and I didn’t see any reason why I shouldn’t assume that I still needed to figure all of these things out and work under the assumption that I would still be releasing the CD by myself.

Yeah, there’s more, tomorrow morning.